SPRING/SUMMER 2020 CATWALKS PRINT & PATTERN HIGHLIGHTS

SPRING/SUMMER 2020 CATWALKS PRINT & PATTERN HIGHLIGHTS

Preen by Thornton Bregazzi The urgency of the climate crisis is sharpening minds across London’s fashion community, but for this couple, implementing change is a matter of circling back to first principles. Thornton’s earliest job was working for London designer Helen...
HOW TO START YOUR FASHION COLLECTION ep.2: fashion branding

HOW TO START YOUR FASHION COLLECTION ep.2: fashion branding

When does a sneaker become more than a sneaker? What makes a consumer choose one seemingly identical gown or coat or swimsuit over another? Emotion. Fashion branding at its best, speaks to its intended audience like a BFF- it, like, really gets you. And in fashion, it...