HOW TO START YOUR FASHION COLLECTION ep.3 DESIGN PROCESS

HOW TO START YOUR FASHION COLLECTION ep.3 DESIGN PROCESS

Launching and running a product based fashion brand more often than not, revolves around the creation of collections: the quality of these collections and the consistency of that quality and presentation, is often what sets successful brands from the rest. In the...
HOW TO START YOUR FASHION COLLECTION ep.2: fashion branding

HOW TO START YOUR FASHION COLLECTION ep.2: fashion branding

When does a sneaker become more than a sneaker? What makes a consumer choose one seemingly identical gown or coat or swimsuit over another? Emotion. Fashion branding at its best, speaks to its intended audience like a BFF- it, like, really gets you. And in fashion, it...
HOW TO START YOUR FASHION COLLECTION ep.1: finding inspiration

HOW TO START YOUR FASHION COLLECTION ep.1: finding inspiration

When you completed your fashion design degree, did you step into the industry world with the same question that plagues all our creatives: what now? Fashion school taught you about pattern grading, sewing, drawing and draping. You could tell everything about fit; your...
MODERN UTILITY- EARLY SPRING 2020 TREND FORECAST

MODERN UTILITY- EARLY SPRING 2020 TREND FORECAST

Delicate deconstruction, reworked utility and prototype detailing are hallmarks of women fashion for early Spring 2020. Garments have an unfinished feel that we can say is simultaneously feminine and rugged: we envision a woman being exploratory, like a modern...
COLOUR TRENDS FOR FALL/WINTER 2020-2021

COLOUR TRENDS FOR FALL/WINTER 2020-2021

No Name Design’s colour and materials experts foresee the colours that affect the fashion market, for Fall/winter 2020-2021 and beyond. The team reveal the essential shades fundamental to the season’s palette, for clothing, accessories and footwear. Each...
Yellow

Yellow

Featured all over the S/S18 runways, yellow is proving to be the colour of the season.  While Pantone has named Meadowlark 13-0646 the key colour for S/S18, every variant of yellow appeared on the runways.  Golden egg yolk made a big statement in head-to-toe ensembles...
The Prairie Trend

The Prairie Trend

The Prairie trend continues to be a force into S/S18 for print as well as for silhouette and styling. Sweet nostalgic florals are key for this story, typically appearing in pretty colours scattered across a pale ground. Floaty fabrics, ruffles, and vintage references...
Prairie

Prairie

The Prairie trend continues to be a force into S/S18 for print as well as for silhouette and styling. Sweet nostalgic florals are key for this story, typically appearing in pretty colours scattered across a pale ground. Floaty fabrics, ruffles, and vintage references...
Hassan Hajjaj

Hassan Hajjaj

We’re feeling inspired by the clashing cultures and colours of Hassan Hajjaj: La Caravane . The captivating show at Somerset House features vibrant photographs of Moroccan woman bikers from his Kesh Angels series. The portraits juxtapose Moroccan traditions and pop...