THINKING LIKE A DESIGNER- LORRAINE PURCHASE INTERVIEW

THINKING LIKE A DESIGNER- LORRAINE PURCHASE INTERVIEW

Today we interview Lorraine Purchase. With a 10 year freelance design partnership with No Name Design , we get an insight into her work, experiences, and goals as a print designer. In this, we will cover the role of a working printed textile designer. No Name Design...
HOW TO START YOUR FASHION COLLECTION ep.3 DESIGN PROCESS

HOW TO START YOUR FASHION COLLECTION ep.3 DESIGN PROCESS

Launching and running a product based fashion brand more often than not, revolves around the creation of collections: the quality of these collections and the consistency of that quality and presentation, is often what sets successful brands from the rest. In the...
HOW TO START YOUR FASHION COLLECTION ep.2: fashion branding

HOW TO START YOUR FASHION COLLECTION ep.2: fashion branding

When does a sneaker become more than a sneaker? What makes a consumer choose one seemingly identical gown or coat or swimsuit over another? Emotion. Fashion branding at its best, speaks to its intended audience like a BFF- it, like, really gets you. And in fashion, it...
HOW TO START YOUR FASHION COLLECTION ep.1: finding inspiration

HOW TO START YOUR FASHION COLLECTION ep.1: finding inspiration

When you completed your fashion design degree, did you step into the industry world with the same question that plagues all our creatives: what now? Fashion school taught you about pattern grading, sewing, drawing and draping. You could tell everything about fit; your...