THINKING LIKE A DESIGNER- LORRAINE PURCHASE INTERVIEW

THINKING LIKE A DESIGNER- LORRAINE PURCHASE INTERVIEW

Today we interview Lorraine Purchase. With a 10 year freelance design partnership with No Name Design , we get an insight into her work, experiences, and goals as a print designer. In this, we will cover the role of a working printed textile designer. No Name Design...
HIPPY CRAFT TREND- EARLY SPRING 2020 FORECAST

HIPPY CRAFT TREND- EARLY SPRING 2020 FORECAST

From cool crochet to flowy dresses, this is your official guide to spring’s boho trend. Welcome to what’s next. In this Spring-Summer 2020 we’ve seen a lot of different trends walking the runway, but one of the most impactful trend is a mix of...
SPRING/SUMMER 2020 CATWALKS PRINT & PATTERN HIGHLIGHTS

SPRING/SUMMER 2020 CATWALKS PRINT & PATTERN HIGHLIGHTS

Preen by Thornton Bregazzi The urgency of the climate crisis is sharpening minds across London’s fashion community, but for this couple, implementing change is a matter of circling back to first principles. Thornton’s earliest job was working for London designer Helen...
PATTERN MIX TREND-RESORT COLLECTIONS SPRING/SUMMER 2020

PATTERN MIX TREND-RESORT COLLECTIONS SPRING/SUMMER 2020

We don’t need convincing that print is a good idea. But why wear one when you can wear loads? Pattern clash was all over the runways for Spring/Summer 2020, seen everywhere from Etro to Miu Miu and Gucci. Here are some of our favourite picks from the Resort...
HOW TO START YOUR FASHION COLLECTION ep.3 DESIGN PROCESS

HOW TO START YOUR FASHION COLLECTION ep.3 DESIGN PROCESS

Launching and running a product based fashion brand more often than not, revolves around the creation of collections: the quality of these collections and the consistency of that quality and presentation, is often what sets successful brands from the rest. In the...
HOW TO START YOUR FASHION COLLECTION ep.2: fashion branding

HOW TO START YOUR FASHION COLLECTION ep.2: fashion branding

When does a sneaker become more than a sneaker? What makes a consumer choose one seemingly identical gown or coat or swimsuit over another? Emotion. Fashion branding at its best, speaks to its intended audience like a BFF- it, like, really gets you. And in fashion, it...