Tokyo-based imprint White Mountaineering took to Paris to debut its Spring/Summer 2020 collection. Styled in usual bricolage manner, Aizawa’s latest collection served up looks that featured a sense of contradiction. Technical GORE-TEX outerwear meet linen pants, striped patterns meet tropical prints, and more.

See how our designers at No Name Design Studio has used White Mountaneering’ s colour palette to create a beautiful tropical print.

Image research by @printfordinner


Fendi restarts from Fendi: Silvia Venturini Fendi makes her debut at the helm of the prêt-à-porter of the brand with a fashion show that encompasses its essence, with an extra solar touch. The designer described it as “a solar mood”: that anxiety-free state of sun-kissed, serotonin-boosted, high-summer bliss that the Italians know exactly how to cultivate. It reveals a languidly relaxed collection of clothing into which was embedded the artisanal expertise for which the house is renowned. The colour palette is characterized by pink, beige, brown, yellow, complemented by many neutral shades. The prints, when they appear, conquer the scene with large floral patterns, reminiscent of the splendid nature of a tropical garden: the outfit we chose is a vaguely psychedelic dyed floral-pattern fur. 


Updated techniques and materials gave the collection its life, adding modernity to familiar concepts like ball gowns, party frocks, and glitzy jumpsuits. Many of the most compelling moments involved neoprene, which featured on blazers covered in abstract floral prints and lively cocktail dresses. The ease of the scuba fabric is a selling point—you’ll never have to run an iron over the aforementioned jacket—but it was elegant enough to feature alongside silks and satins. 

See how No Name Design Studio’s designers chose to reinterpret this floral trend print.

Image research by @printfordinner

If you enjoyed this post, you might also enjoy browsing our gallery of fashion prints here

Also, if you need help in developing a print design for your product, check out our service of consultancy. Forward your questions at studio@nonamedesign.co.uk