Delicate deconstruction, reworked utility and prototype detailing are hallmarks of women fashion for early Spring 2020. Garments have an unfinished feel that we can say is simultaneously feminine and rugged: we envision a woman being exploratory, like a modern inventor.

Spring/Summer 2020 emphasizes an expedition trend, inspired by deserts and canyons.
Silhouettes are loose, simple, flowing, belted, or wrapped. Jackets are key this season. Shirts and slacks feature clean utility pockets. Newness is emerging from utility styling infused with trekking and hiking details. Styles are more refined than previous seasons featuring safari or utility silhouettes.

Tops take shape with exaggerated sleeves and multi-pocket work shirts made with earthy tonal material mixing. Wide-leg trousers with a cinched waist, the puritan pencil skirt and prototype denim—deconstructed jeans that look like a work in progress—balance the voluminous tops.
The “exploration dress” offers comfort with large gathered pleats and pockets. Tailoring is softened by sheer pieces and relaxed silhouettes. The soft form coat is made with flimsy fabrics and soft structured sleeves.

Cotton and Linen blends are key, natural is an overall theme. Texture is being added to knits and woven fabrics, such as canvas, mesh, open weaves, slub effects, and work wear fabrics. Coated finishes emerge along with light weight suede and leather.
There are very few patterns under this trend, instead colour and fabric are highlighted. Utility is modernised in refreshing spring colours: the colour palette features burnt Oranges, sunbaked Yellows, canyon Browns, and Cactus Greens. White is added for bold contrast. Khaki, Beige, and Taupe are key neutrals.

No Name Design team have selected some hot picks from Spring/Summer 2020 runway shows. Check out our trend boards in the images above and see how we interpret utility taking a new modern look with clean, sharp lines and geometric cutouts.
Are you curious about what’s next? Our fashion trend-reports predict the in-demand designs of next season (and the next!). Contact us at to learn more!