The Prairie trend continues to be a force into S/S18 for print as well as for silhouette and styling. Sweet nostalgic florals are key for this story, typically appearing in pretty colours scattered across a pale ground. Floaty fabrics, ruffles, and vintage references perpetuate the innocent yet romantic look.

We’re loving the S/S18 update of traditional Prairie style florals by the addition of paisley and boho patterning. This new twist gives the story a more ethnic feel and ties it into the current all encompassing trend of globalisation

While a soft muted palette makes the story easy and commercial, the inclusion of golds and mustards can tie it into the season’s growing obsession with everything yellow, as seen in these looks from the S/S18 catwalks:

Check out more of our favorite inspirational Prairie images here